The Inner Workings of AP Style and Why It Matters

The Associated Press Stylebook and Briefing on Media Law, or AP Stylebook for…


Six Lessons Learned From My First Summer in PR

Having experienced my first taste of PR during the past six weeks, I have…


Seven Things I Wish I Knew Before My First Year In PR

So you’ve landed your first gig at a PR agency. Congrats! ...Now what? Whether…


Pivoting to Video in the PR World

No phrase in the media world has provoked as much derision in the past couple…


Brexit: Buzz Word or Bad Word

**In 2009 Lou Hammond Group founded the PR World Network and is comprised of 22…


The Art of Cultural Tourism

  Creating Authentic Travel Experiences for Your Visitors New trends in the…


Pitching with Pals is a Win for Everyone

When was the last time a journalist responded to a press release saying “Wow,…


Exploring the Big Gray Area of Influencer Marketing

There is no question that when it comes to marketing, and especially public…


Crisis PR 101: Creating and Implementing a Crisis Plan

Data breaches, naughty CEOs, lawsuits, disgruntled employees, natural…


Public Relations is a Team Sport: Why you need an Agency and Tips for Maximizing the Relationship.

As far as I can tell, the farthest science – and I guess, ethics – have come in…