Pitch Perfect: 5 Tips to a Crafting a Better Pitch
The world of public relations is ever-evolving. From the growth of digital…
5 Tips to Master a Media Interview
A media interview can mean many things to different people – it may bring to…
The Inner Workings of AP Style and Why It Matters
The Associated Press Stylebook and Briefing on Media Law, or AP Stylebook for…
Six Lessons Learned From My First Summer in PR
Having experienced my first taste of PR during the past six weeks, I have…
Seven Things I Wish I Knew Before My First Year In PR
So you’ve landed your first gig at a PR agency. Congrats! ...Now what? Whether…
Pivoting to Video in the PR World
No phrase in the media world has provoked as much derision in the past couple…
Brexit: Buzz Word or Bad Word
**In 2009 Lou Hammond Group founded the PR World Network and is comprised of 22…
The Art of Cultural Tourism
Creating Authentic Travel Experiences for Your Visitors New trends in the…
Pitching with Pals is a Win for Everyone
When was the last time a journalist responded to a press release saying “Wow,…
Exploring the Big Gray Area of Influencer Marketing
There is no question that when it comes to marketing, and especially public…
