Public Relations in the Real World

It’s never easy to fall asleep in a new place. New bed, new sheets, unfamiliar…


How to Master the Art of Newsjacking

Newsjacking, or the practice of ‘hijacking’ trending news stories with the goal…


Crafting a Crisis Communications Plan

A crisis is defined as a time of great danger, difficulty or confusion when…


4 Tips for Post-Grad Networking

Those four years of college fun fly by quicker than most of us anticipate. The…


4 Personal Wellness Tips to Optimize Work Performance

Graduating college, moving 600+ miles away from home and landing my first PR…


Media Training 101: Five Tips for Consistent Messaging

No one knows your brand better than you and being able to communicate your…


Why Tech Companies Should Invest in PR

“If I was down to my last dollar, I’d spend it on public relations.” – Bill…


Travel Took a Hit but Creativity is Putting it Back on Track

What’s Happening - COVID-19 has changed travel but also energized vacationers…


COVID-19 Best Practices

With COVID-19 affecting lives around the world, there’s no denying that it also…


How Destinations are Hitting a Home Run with Sports Tourism

For years, sports tourism has been recognized as the fastest growing segment…