The Rise of Regional Publications

Today's consumers are in a never-ending state of information overload.…


Creating a Game Plan: How to Take Advantage of Editorial Calendars

The PR world requires a very specific skill: the ability to juggle and…


What You Need to Know About Partnering with Micro-Influencers

A micro-influencer is a social media influencer with about 5,000-30,000 real,…


Roundup of LHG Client Summer Events

As the weather heats up, so do our clients’ event schedules. Check out the…


Why Investing in Big Opportunities Produces Big Results

It was during a Monday night watch party for “The Bachelor” amongst a small…


The Beginning of a Beautiful Friendship: The Case for Working with Freelance Journalists

We’ve heard it again and again; the media landscape is changing. While in…


8 PR Buzzwords and What They Really Mean

In the PR world we tend to speak in our own language. After a while, this…


7 Tips For Corporate PR Interns

Now that a new year has begun, it’s time to start gearing up for the summer…


The Art of Creative Flow: What you Need to Know

“Curiosity about life in all of its aspects, I think, is still the secret of…


6 Tips for a Successful Group Press Trip

One of the most exciting and rewarding parts of working in travel PR is…