Creating Lifelong Brand Ambassadors in the Travel Market

Whether searching for a solo getaway or family reunion destination, consumers…


What's Trending: The Status of Social Media

While it’s not breaking news that social media marketing is a useful strategy…


Social Media Influencers: More Than Pretty Pictures

Image courtesy of Diggity Marketing We’re living in a world of constant…


The Rise of Regional Publications

Today's consumers are in a never-ending state of information overload.…


Advice for Corporate PR Interns: Five Tips to Stand Out

Summer internships: the season for college students to descend upon the working…


Goodbye Desktops and Laptops: 10 Tips for Managing Your Workday from Your Smartphone Alone

With faster internet speeds and more work being done on the cloud, smartphones…


Creating a Game Plan: How to Take Advantage of Editorial Calendars

The PR world requires a very specific skill: the ability to juggle and…


What You Need to Know About Partnering with Micro-Influencers

A micro-influencer is a social media influencer with about 5,000-30,000 real,…


Why Investing in Big Opportunities Produces Big Results

It was during a Monday night watch party for “The Bachelor” amongst a small…


The Beginning of a Beautiful Friendship: The Case for Working with Freelance Journalists

We’ve heard it again and again; the media landscape is changing. While in…