Crisis PR 101: Creating and Implementing a Crisis Plan
Data breaches, naughty CEOs, lawsuits, disgruntled employees, natural…
Public Relations is a Team Sport: Why you need an Agency and Tips for Maximizing the Relationship.
As far as I can tell, the farthest science – and I guess, ethics – have come in…
8 Ways to Position Yourself as a Thought Leader
Sometime in the mid-2000s, the term “Subject Matter Expert,” or SME cropped up…
How to Get the Most out of a Media Placement
You’ve been featured! Now what? There’s no such thing as bad PR, right? (Well,…
Pay Your Dues in the Restaurant Business; Succeed in PR
What is it like to work in PR? Chances are you might already know. If, “life…
Travel PR in the Digital Age
So, you’re a travel agent? No. Ok, so you make those commercials for the hotels…
How to Host a #Winning Culinary Instagram Event!
In the culinary world, the power of Instagram is increasing at a rapid rate.…
Why Face-to-Face Interaction With The Media Matters In the Digital Age
Between email, texting and social media, communicating with our fellow humans…
5 Trends Coming to Social Media in 2017
In 2016, we saw Facebook trending fake news, the beginning of the ongoing…
Four PR Tools for Nonprofits
Nonprofits, and their for-profit counterparts, are all seeking to raise…