Why Investing in Big Opportunities Produces Big Results

It was during a Monday night watch party for “The Bachelor” amongst a small…


The Beginning of a Beautiful Friendship: The Case for Working with Freelance Journalists

We’ve heard it again and again; the media landscape is changing. While in…


Tips and Takeaways from Media Training 101

In the past decade – even in the past couple of years – we’ve seen quite a few…


8 PR Buzzwords and What They Really Mean

In the PR world we tend to speak in our own language. After a while, this…


7 Tips For Corporate PR Interns

Now that a new year has begun, it’s time to start gearing up for the summer…


6 Tips for a Successful Group Press Trip

One of the most exciting and rewarding parts of working in travel PR is…


5 Key Qualities For Successful Influencer Partnership

It’s no secret that in the world of public relations, social media influencers…


Pitch Perfect: 5 Tips to a Crafting a Better Pitch

The world of public relations is ever-evolving. From the growth of digital…


5 Tips to Master a Media Interview

A media interview can mean many things to different people – it may bring to…


The Inner Workings of AP Style and Why It Matters

The Associated Press Stylebook and Briefing on Media Law, or AP Stylebook for…