With COVID-19 affecting lives around the world, there’s no denying that it also is affecting the content being shared on social media. Brands are more aware than ever about what they’re choosing to share on their platforms to ensure sensitivity and connection. 

LHG represents a wide range of travel, tourism and hospitality organizations, all of which have been impacted by COVID-19. These are the trends we’re seeing and what we’re recommending for our clients to share on social media during these unprecedented times.

Recommendations on Social Content

  • Virtual Experiences. Highlight things that you, your members or partners are doing virtually or in a new way that provide value for others amid the cornovarius crisis. Examples: music streams with partners or wellness live experiences with hotel spa directors
  • Community Updates. Share relevant COVID-19 updates or developments as it pertains to your organization and community.
  • Positive and Uplifting Community Stories. Share what you’re doing to help the community. Educate on volunteer opportunities and community outreach. Examples: stories of goodwill from businesses supporting nonprofits or helping healthcare workers, and news articles about where and how to volunteer
  • Local Business Support. Let others know how they can support you during this time. Showcase people and businesses who are offering their goods online or via social media. Support hotels and businesses. Drive awareness for restaurants.
  • Hyper-local Nostalgic Content. Remind the community of where they live or love to visit and why it’s special. Give them something to look forward to when local shutdowns, COVID-19 concerns and the global pandemic are over. 
  • Live Video. Engage with your audience with the help of LHG’s Facebook and Instagram Live Best Practices.

Helpful Resources

Even amidst this crisis, there is still an opportunity to connect and engage with your audience on social media and to be a valuable resource for the community in a meaningful and thoughtful way.

Stay safe.