What's Trending: The Status of Social Media

While it’s not breaking news that social media marketing is a useful strategy…


Social Media Influencers: More Than Pretty Pictures

Image courtesy of Diggity Marketing We’re living in a world of constant…


What You Need to Know About Partnering with Micro-Influencers

A micro-influencer is a social media influencer with about 5,000-30,000 real,…


5 Graphic Design Tips for Non-Designers

Whether you’re a novice artist, a PR guru trying to create the perfect…


The Art of Creative Flow: What you Need to Know

“Curiosity about life in all of its aspects, I think, is still the secret of…


The Power of Partnerships

With the evolution of media, comes more ways to speak to consumers. But with…


8 Personal Habits to Cultivate as a Marketing Professional

It’s never too late to develop a new habit, especially one that’s going to make…


#TakingOver: What is a Social Media Takeover and How Do you Host one?

It is easy to hear the phrase “Instagram Takeover” and think it is a few short…


Exploring the Big Gray Area of Influencer Marketing

There is no question that when it comes to marketing, and especially public…


A Case for an Integrated Marketing Approach from a Digital Marketer

A little background on me: I have built my career in digital marketing. I have…