With COVID-19 affecting lives across the world, there’s no denying that it’s also affecting the content we’re sharing on social media as well. Brands are more aware than ever about what they’re choosing to share on their platforms to ensure sensitivity and connection. At LHG, we represent a wide variety of travel, tourism and hospitality organizations, all of whom have been impacted by COVID-19. These are the trends we’re seeing and what we’re recommending for our clients to share on social media during these unprecedented times.

Recommendations on Social Content

  • Virtual Experiences – highlight things that you or your members/partners are doing virtually or in a new way at this time amidst the crisis to provide value for others (Ex: music streams with partners, wellness live experiences with partners or hotel spa directors)
  • Community Updates – share relevant COVID-19 updates or happenings as it pertains to your organization and community
  • Positive/Uplifting Community Stories – share what you’re doing to help the community and/or educate on volunteer opportunities and community outreach (Ex: stories of goodwill from businesses supporting nonprofits or helping healthcare workers, news articles about where/how to volunteer)
  • Local Business Support – let others know how they can support you during this time, showcase those who are offering their goods online or via social media, support hotels/businesses, drive awareness for restaurants
  • Hyper-Local/Nostalgic Content – remind the community of where they live or love to visit and why it’s special, giving them something to look forward to when this is over
  • Live Video – engage with your audience with the help of LHG’s Facebook and Instagram Live Best Practices

Helpful Social Articles

Even amidst this crisis, there is still an opportunity to connect and engage with your audience on social media as well as be a valuable resource for the community in a meaningful and thoughtful way.

Stay safe, all.