Careers - Charleston - Account Coordinator


Account Coordinator

Lou Hammond Group is seeking a candidate interested in strategic public relations for an Account Coordinator position. This position will be full-time within our Charleston, South Carolina office. Lou Hammond Group is an integrated marketing communications company with offices in New York, Charleston, Denver, Houston, Los Angeles and Miami. LHG has been a leader in the public relations field since 1984, representing clients in the travel, lifestyle, hospitality and business sectors.


  • Build media lists, suggest pitch ideas, distribute press releases, track open rates
  • Maintain internal pitch tracker, research placement opportunities
  • Create monthly reports, keep current ongoing, upload dashboard
  • Attend events and support team as needed
  • Respond to media inquiries, fulfill requests
  • Proactively seek appointments with media/influencers, report findings to agency
  • Actively participate in client calls/meetings; prepare agenda and call report following
  • Prepare clips for distribution, manage client library assets                
  • Draft copy for LHG social media submissions
  • Keep abreast of current PR trends and resources


  • BA/BS from a four-year accredited University, internships a plus
  • Smart, creative, innovator, risk taker, strong writing skills and excellent verbal communication
  • Strong editing and copywriting abilities (AP Style)
  • Organizational skills, meet deadlines, multi-task and work effectively in team environment
  • Understand, experience, social media tools and platforms
  • Willing attitude and enthusiasm
  • Dream of global travel


What's Trending: The Status of Social Media

While it’s not breaking news that social media marketing is a useful strategy for agencies and influencers alike, social media trends have shifted in the past year. The accessibility of social platforms continues to simplify the process of partnering with influencers, promoting products and boosting brand awareness, but each platform has gradually adapted to its audience’s preferences and we must do the same. Here are some of the most important social media trends right now and how to use them to your advantage:




Instagram is one of the most visual platforms on the market by design. Because of this, it’s also one of the most popular platforms for influencers to work with. One of the trends seen on Instagram recently is an effort by influencers to post more authentic content – content that shows the reality behind an influencer’s carefully filtered facade. According to AdAge, authenticity comes from an influencer’s genuine opinion about their subject matter. By reviewing a product or experience in their own words, rather than using designated ad copy in the caption of a post, these influencers are strengthening their connections with their audience. They are making it feel as if their lifestyle is attainable, as if the products the are promoting will truly work for you and that the destination they traveled to last week is the perfect spot for your next weekend getaway. The next time you’re looking to partner with an influencer, encourage them to write their own reviews – it will build a sustainable audience for them and establish a positive reputation for your company or brand.


Instagram also has assets that go beyond the feed. Since its 2018 launch, IGTV has gained traction as a means of endorsing brands, demonstrating a product's function and showcasing video recaps of recent trips. IGTV sparked popularity with the launch of its standalone app, making the service accessible on two platforms. What really draws attention to IGTV from a marketing perspective is the creative nature: there are endless possibilities for content ideation. Brands are also taking advantage of the service’s time value –  IGTV videos have a time range of a few minutes to hours and no expiration date, whereas videos posted to Instagram feeds are limited to one minute in length and stories to just a 24 hour lifetime. Louis Vuitton recently used the app to showcase an 11-and-a-half minute behind-the-scenes look into the debut of artistic director Virgil Abloh’s first menswear line with the brand, a strategy resulting in over 561,000 views so far. When considering influencers or advertising strategies, IGTV may be a cost-effective route to increasing viewership.




Timing is everything when it comes to social content, so agencies are constantly adapting their strategies for scheduling content to match the current trends of their audience. According to Sprout Social, engagement rates on Facebook consistently peak at certain times throughout the week, with Wednesdays at 1 p.m. and Fridays at 11 a.m. being the most effective time to post about consumer goods. While this timeframe will not be the same across all industries, it is important to have an understanding of your target consumer’s social media habits when considering the timing of your posts.


Although traditional paid social is still trending, boosted posts are also experiencing a rise in popularity. Paid social refers to the traditional advertisements that appear on your feed, whereas boosted posts are organic posts that reach you as a result of Facebook's algorithm, regardless if you follow the account where the post originated from. Both paid social and boosted posts carry their own benefits, and the strategy that is best for your brand depends on your overall campaign goals and budget. Paid Facebook ads typically cost more because you are paying per click. At the same time, they offer the freedom to choose approximate placement, target specific demographics and set campaign goals while still maintaining creative freedom with the ad’s design. Boosted posts lack that creative freedom. This type of promotion is simply an organic post with a goal of increasing visibility without the extra design work, cost and placement of a traditional advertisement, making it a cost-effective way to drive traffic to your page. While paid advertising costs can vary, the minimum cost to boost an organic post is just $1 per day. Paid ads and boosted posts can be used together to minimize costs while maximizing Facebook’s ad capabilities, so both avenues should be considered within a social media marketing plan.




Content marketing on Twitter is a two-way street. A tweet is not just a message, it's the start of a conversation. That conversation can lead to any number of outcomes - follower growth, brand awareness or community building - so it's important to establish the goals of a Twitter strategy at the beginning of a campaign. recommends releasing a variety of purposeful content, including the use of visuals and website links, with a consistent hashtag to add purpose or clarity to the brand's overarching goal. According to HubSpot, tweets with visuals received 150 percent more retweets than those without in 2018. Visuals have proven to provoke a lasting connection between a message and a user, these connections then drive conversation and conversations pave the road to an engaged online community. With the proper strategy in place, your message has the power to be so much greater than 140 characters.

While social media will continue to evolve as a means of marketing, the message is always the same: today's trends are tomorrow's strategy.

Roundup of LHG Client Fall Events

Check out the roundup below for some of our not-to-be-missed client events happening this fall!


Fall Into Savings - 4th Night Free: Wild Dunes Resort - September 1 - December 24

Visitors can enjoy Charleston this fall with a stay in one of Wild Dunes Resort’s vacation homes or condos. At Wild Dunes Resort, fall comes with gentle ocean breezes, warm sunshine and pleasant temperatures. Receive all the amenities of the resort but enjoy the privacy of your own home away from home. Guests who book between September 1 and December 24 get their 4th night free! Call 833.563.5014 or book online at



Opera in the Park: Norfolk, Virginia - September 7

Town Point Park in Norfolk, Virginia will host Opera in the Park featuring Opera ballads and Broadway melodies under the stars. Bring the entire family to this free event and be sure to bring a lawn chair, blanket and picnic basket. There will also be food and beverage vendors on site. For more information, visit


AQS Fall Paducah QuiltWeek Show: Paducah, KY - September 11-14

Paducah welcomes fiber artists from around the world to experience the American Quilter’s Society’s renowned Fall QuiltWeek Show. This event will feature more than 400 of the most exquisite quilts being created today, workshops with some of the best instructors in the world and a vendor mall with booths featuring the latest supplies and quilting products. For more information, visit


The Prince of Providence: Providence, Rhode Island - September 12 – October 20

Providence’s Trinity Rep theater company presents ‘The Prince of Providence.’ Based on the New York Times Bestseller of the same name, this show tells the story of Buddy Cianci, one of the most tragicomic figures in modern politics and the city he transformed. For more information, visit


Heaven Hill Farm's Great Pumpkin Festival: Vernon, New Jersey - September 14 - November 3

This fall, Heaven Hill Farm will host the annual Great Pumpkin Festival in Vernon, New Jersey. Festival admission includes over 30 fun-filled family activities like pumpkin picking, hayrides, carnival rides, a corn maze and more. The event will take place every weekend between September 14 - November 3. For more information, visit


Bourbon and Beyond: Louisville, Kentucky - September 20–22

Over 45 bands will take the stage throughout this three-day festival in Louisville to celebrate the spirit and music culture of the Bluegrass State. Headliners include the Foo Fighters, Robert Plant, Zac Brown Band, ZZ Top and many more, but this festival goes beyond just music. A lineup of one of a kind experiences will take place throughout the weekend including the Unexpected Supper Club, featuring award-winning chef Edward Lee going out of his element to helm the pastry station, butcher babe Loreal Gavin trying out her pizzaiola skills and HiCotton Hospitality’s Andrew McCabe trading his pizza peel for a bamboo sushi rolling mat. For more information, visit



Reapers Revenge: Lackawanna County, Pennsylvania - September 20 – November 3

This haunted attraction is four haunts in one, combining a haunted hayride, dark forest walkthrough, pitch-black indoor walkthrough and zombie maze. This 60-acre scream park features more than 90 minutes of scare time! For more information and to purchase tickets, visit


17th Annual Alexandria King Street Art Festival: Alexandria, Virginia - September 21-22

As a city that is submerged in history, art and culture, Alexandria will host the King Street Art Festival this coming fall. The festival welcomes over 200 artists from all over the world to line the streets and sell their work to an audience looking for something one-of-a-kind. For more information, visit


Santa Fe Wine and Chile Fiesta: Santa Fe, New Mexico - September 22-29

This jam-packed annual event boasts 90 national wineries as well as 75 of Santa Fe’s best restaurants. The five-day weekend brings attendees ample opportunities to enjoy food, observe cooking demos, attend wine seminars, as well as winery luncheons and dinners. To close the event, the Santa Fe Opera hosts a “Grand Tasting” where all participating restaurants and wineries serve samples of their best dishes and wine. Those under 21 will not be admitted to any of the events, including infants. For more information, visit


Inaugural AQS Charleston QuiltWeek Show: Charleston, South Carolina - September 25-27

The American Quilter’s Society will host its first QuiltWeek Show in Charleston, SC welcoming fiber artists from around the world. This event will feature workshops by renowned instructors, 530 fine art quilts on display, contests and a Merchant Mall. AQS Certified Quilt Appraisers will be on hand to appraise new and vintage quilts for insurance documentation or fair market values. For more information, visit Images:



Barbeque on the River: Paducah, Kentucky - September 26-28

Head to Paducah, KY for the 25th annual Barbeque on the River Festival. Every fall 40,000 people gather in Paducah on the banks of the Ohio and Tennessee Rivers to enjoy great BBQ, lively entertainment, exquisite crafts, a charming downtown and a great time. More than 35 BBQ teams from Western Kentucky and beyond cook up over 80,000 pounds of pork and chicken in hopes of taking home the coveted Grand Champions trophy. This family-friendly event is the perfect time to enjoy the city’s picturesque autumn leaves and its idyllic riverside charm. For more information, visit


The Flamenco Arts Festival: Santa Barbara, California - September 26-29

As tribute to Spain’s art form and its influence on Santa Barbara, the city will host a variety of world-class performances and workshops to celebrate flamenco. Opening night will feature a concert with some of Spain’s most famous flamenco performers and there will be many activities and concerts to follow. For more information, visit


Valley of the Moon Vintage Festival Opening Night Gala: Sonoma County, California - September 27

Celebrate Sonoma Valley’s culture and strong sense of community, while sampling delicious food and wine and participating in a variety of activities. The festival begins with an Opening Gala, where participants can dance under the night sky, as they sample some of Sonoma County’s finest food and wine. For more information, visit


Louder Than Life: Louisville, Kentucky - September 27–29

Bringing rock and roll to the heart of Louisville with legends like Slipknot, Guns N’ Roses, Disturbed and Rob Zombie, Louder Than Life is turning up the volume on Louisville’s music scene. For budding musicians in the crowd, The Music Experience will be an interactive exhibit featuring guitars, basses, amps, drums, keyboards and electric gear to make everyone feel like a rock star - and maybe perform for one of their heroes! For more information, visit


California Brew and BBQ Festival: Santa Barbara, California - September 28

Taking place on the Santa Barbara waterfront, festival goers can enjoy samples from over 50 breweries, cideries and wineries. Doug Scheiding, recognized for his award-winning BBQ, will be judging Santa Barbara’s restaurants competing for the best BBQ. For more information, visit



Fall Wine Festival at Montage Mountain: Lackawanna County, Pennsylvania – September 28

Grab your corkscrews! The Fall Wine Festival at Montage Mountain is presented by Harvest Seasonal Grill & Wine Bar. Featuring 15 Pennsylvania wineries and offering over 100 samples, festival goers can imbibe in dry wine, sweet wine, sangria, wine slushies and everything in between. Food pairing tickets will also be available. The festival will feature live music and shopping all afternoon. For more information, visit


Kentucky’s Edge: Kentucky - October 4-5

This new festival will feature a campus of venues throughout both Newport and Covington, Kentucky and offer an immersive weekend of great music, bourbon, food, shopping and conversation. Highly anticipated as the next big bourbon event, this festival invites Cincinnati residents to cross the river for some homegrown Kentucky hospitality. For more information, visit


Panama City Beach Oktoberfest: Panama City Beach, Florida - October 4-6

Locals and visitors alike will raise a glass and don their lederhosen for this annual celebration of German heritage. Authentic German beer and brats are the star of the show, while this year’s festivities will feature stein hosting competitions, live music and plenty of activities for the kids. For more information, visit


Harvest Festival at Landmark Vineyards: Sonoma County, California - October 5

Hosted by Landmark Vineyards, this festival celebrates the bounty of harvest, while attendees enjoy live music, delicious BBQ, and Landmark Vineyard’s Chardonnays and Pinot Noirs. For more information, visit


Historical Attucks Jazz Club Hosts Fall Performances: Norfolk, Virginia - October 5 & November 2

Presented by the Virginia Arts Festival, the Attucks Jazz Club will be hosting some of the genre’s most talented performers this fall. The venue is nostalgically designed to bring attendees back to the 1920s when jazz was at its peak. The series is curated by pianist John Toomey, a legend among local jazz fans, whose namesake trio performs with the featured artist in each Attucks Jazz Club show. Attendees can enjoy performances by Mark Shim on tenor sax (October 5) and Bobby Watson on saxophone (November 2). For more information, visit Images:


Pirates of the High Seas Fest: Panama City Beach, Florida - October 11-13

Columbus Day weekend will bring a treasure trove of fun-filled adventures to Panama City Beach with the Pirates of the High Seas Fest. Taking place throughout the Grand Lagoon and in Pier Park, the festival will include an ensemble of parades and sword-swinging showdowns, a pirate invasion, a treasure drop and fireworks display. For more information, visit


Santa Barbara Harbor & Seafood Festival: Santa Barbara, California - October 12

Celebrating local fisheries, this festival pays tribute to the 100 fisherman and 10 million pounds of seafood that come into Santa Barbara’s working harbor each year. During this event, participants can enjoy delicious seafood, including fresh lobster and barbequed albacore. There will also be marine-related information and demonstrations. For more information, visit


UP200 Dryland Dash: Marquette, Michigan - October 12-13

It’s sled dog racing without the snow and cold! At the UP200 Dryland Dash, teams will race over two days on the Negaunee Park ski trail system. Different team sizes will use bicycles, scooters, wheeled rigs or run behind the dogs (canicross). The event is managed by the Wisconsin Trailblazers Sled Dog Club and the Upper Peninsula Sled Dog Association and it will also benefit the local UPAWS. For more information, visit


Lobster Festival & Tournament: Panama City Beach, Florida - October 14-20

This week-long celebration welcomes lobster lovers from near and far for the biggest lobster tournament and festival in the area. Attendees can expect live music, contests and lots of delicious Florida Lobster! Held at Schooners Last Local Beach Club, this event is a must for foodies of all ages! For more information, visit


Fresh Coast Film Festival: Marquette, Michigan - October 17-20

The Fresh Coast Film Festival is the first of its kind: a documentary film festival celebrating the outdoor lifestyle, water-rich environment and resilient spirit of the Great Lakes and Upper Midwest. The festival will gather the best in environmental and cultural filmmaking from around the world while creating a venue for, and building a culture of, Great Lakes storytelling. For more information, visit



Natchez Balloon Festival: Natchez, Mississippi - October 18-20

The 34th annual Natchez Balloon Festival and Balloon Race is returning to Mississippi this fall. Attendees will enjoy the Rosalie Mansion grounds, on-site attractions including a bier-garten, local vendors, carnival games and an NFL/NCAA tent. For more information, visit


Boo at the Zoo: Santa Barbara, California - October 18-20

This year’s Boo at the Zoo at the Santa Barbara Zoo will include trick-or-treating, haunted houses, scary stories and spooky train rides. There will be fun for the whole family at this three-night event. For more information, visit


Bonfire Festival at the Scranton Iron Furnaces: Lackawanna County, Pennsylvania - October 19

Warm up at the 9th annual Bonfire Festival at the historic Scranton Iron Furnaces this fall. Lackawanna County celebrates its rich cultural diversity, driven by the iron industry, while also diving into the history of Halloween in the Celtic culture. Enjoy live music, face painting, tarot card readings, live theater, food and drink and the ceremonial lighting of the bonfire as Lackawanna County celebrates fall in style. For more information, visit


Italian Festival: Landisville, New Jersey - October 19-20

This October, Bellview Winery in Landisville, New Jersey will celebrate Italian culture at the annual Italian Festival. Participants will experience traditional Italian music and delicious food and wine from numerous vendors. For more information, visit



Town Point Virginia Fall Wine Festival: Norfolk, Virginia - October 19-20

Showcasing more than 30 wineries with over 200 of the Commonwealth’s finest wine varieties, guests of the Town Point Virginia Fall Wine Festival will enjoy the company of friends and family along the Elizabeth River on the Downton Norfolk Waterfront during one of Hampton Roads’ most anticipated events of the fall season. Prospective sommeliers and everyday enthusiasts can sample and purchase wine and enjoy live musical performances, gourmet foods and specialty wares. For more information, visit


Thomas Jefferson, Architect: Palladian Models, Democratic Principles, and the Conflict of Ideals at the Chrysler Museum: Norfolk, Virginia - October 19, 2019 – January 19, 2020

Thomas Jefferson was the most important architectural thinker of the young American republic, conveying ideals of liberty and democracy in his designs. He was also a slave owner, and this new exhibition coordinated by the Chrysler Museum explores this divergence. Visitors will see models of both Jeffersonian designs and those that inspired him, most notably works by Andrea Palladio along with paintings, sketches, books and artifacts. The exhibition also includes a door and nails now credited to the enslaved craftsmen who made them. For more information, visit Images:



Naples Stone Crab Festival: Paradise Coast, Florida - October 26-28

A Naples tradition, the 9th annual Stone Crab Festival will take place this October as people from all over travel down south to enjoy a weekend of seafood and fun. In addition to all the great seafood available, there will be live entertainment from a host of local bands and groups, discounted cruises aboard the Naples Princess and even great prices at Extreme Rentals. The festival is a great opportunity for anyone looking to indulge in fresh seafood and entertainment. For more information, visit


18th Century Field Day: National Park, New Jersey - October 27

Taking place at the Red Bank Battlefield Park, festival attendees will learn why New Jersey is called “The Crossroads of the American Revolution.” There will be battle reenactments, colonial demonstrations, magic shows and a variety of local food vendors preparing fall-inspired cuisine. For more information, visit


Holiday Voyages with American Queen Steamboat Company - November-December

American Queen Steamboat Company has announced its 2019 holiday voyages that are now available for booking. With itineraries for Thanksgiving, Christmas and New Year’s aboard the American Queen and American Duchess, guests can experience time-honored Southern traditions along the Mississippi River. The Thanksgiving cruise runs from Memphis to New Orleans on November 24-December 2, Plantation Holiday Market runs between Memphis to New Orleans December 8-16 and December 15-23 and American Music Holiday cruise runs between Memphis and Clarksville December 1-9 and December 8-16, and from Memphis to New Orleans December 15-23. For more information, visit


IRONMAN Florida: Panama City Beach, Florida - November 2

What began as a challenge between groups of Navy SEALS has become one of the most recognized endurance events in the world. IRONMAN is a statement of excellence, passion and commitment that is a true test of mental and physical toughness. Panama City Beach will once again host IRONMAN Florida this fall, as the destination has proven to have the best combination of temperature and terrain for this competition. For more information, visit


Wine and Food Affair: Sonoma County, California - November 2-3

Taking place in the Dry Creek, Alexander and Russian River Valleys in Northern Sonoma, the Wine and Food Affair will be filled with wine, food and beautiful scenery. Participating vineyards will have food samples and will post the corresponding recipes online. For more information, visit



New Haven Fall Restaurant Week: New Haven, Connecticut – November 3-8

Presented by Info New Haven, New Haven Restaurant Week will feature many of downtown’s award-winning and internationally diverse restaurants, each featuring lunch and dinner fixed price multi-course menus. For more information, visit


Emerald Coast Cruzin’: Panama City Beach, Florida - November 6-9

The bi-annual car show at Aaron Bessant Park is perfect for families and features thousands of hot rods and classic cars. Events include a swap meet, parade, cruiz-ins, block party and more. Live music will also be provided during the event. For more information, visit


St. Barth 6th Annual Gourmet Festival - November 6-10

This international culinary festival hosts eight of the world’s leading chefs in French gastronomy to showcase their signature styles and celebrate the long-standing tradition of culinary excellence on the island. During the festival, these acclaimed masters will partner with some of St. Bart’s most talented chefs to present one-of-a-kind multicourse tasting menus, in addition to participating in mixology and pastry competitions. Now one of the leading international culinary events, the sixth annual St. Bart’s Gourmet Festival will continue to enhance the reputation of St. Barts as a unique and exclusive destination. For more information, visit


10th Annual Santa Barbara Chowder Fest - November 9

Over the years, the annual Chowder Fest has gotten more and more popular amongst the Santa Barbara community. All are welcome to come down and compete for the best chowder in Santa Barbara. There will also be a silent auction and live music for attendees to enjoy. For more information, visit


Opening: Oetker Collection’s Eden Rock – St. Barths - November 20

Eden Rock – St. Barths is reopening after a two-year renovation from the damage done by Hurricane Irma in 2017. With a spectacular location in St. Jean Bay, Eden Rock has been recognized for its history, family atmosphere, luxury villas and original art. Enjoy a drink at the new Remy Bar, which will open within the Sand Bar Restaurant. After long days under the Caribbean sun, relax and revitalize in the new Eden Spa with a range of Ligne St. Barth treatments uniquely using natural and sundrenched products. For more information, visit


Beach Home for the Holidays: Panama City Beach, Florida - November 22-23

Kick-off the most wonderful time of the year with free holiday concerts at Aaron Bessant Park Amphitheater in Panama City Beach. This event has become a tradition for the family, by offering free seasonal-themed events like campfires, s’mores, meetings with Santa, a Christmas tree-lighting celebration and more. For more information, visit


Battle for Atlantis: Nassau Paradise Island - November 27-29

The ninth annual Battle for Atlantis, a tournament for elite college basketball players, will take place this fall. Known as the Bad Boy Mowers Battle 4 Atlantis, this 12-game, three-day tournament is one of the most challenging early-season tournaments. For more information and a list of the teams playing in 2019, visit


Palm Beach Prelude: The Palm Beaches, FL - November 29 - December 1

Massive outdoor murals, exhibition openings, festivals, special events and more await art lovers this year at Palm Beach Prelude. This annual event allows travelers attending Art Basel Miami to extend their trip and have an art-filled adventure in Florida's Cultural Capital®.  For more information visit,



Nights of a Thousand Candles: Brookgreen Gardens - December 5-7, 12-14, 19-21

Brookgreen Gardens, South Carolina’s premier botanical garden, will host Nights of a Thousand Candles this December. This annual holiday light display features over 2,700 hand-lit candles and countless sparkling lights set among the sculptures, trees and flowers of Brookgreen Gardens’ premier sculpture and botanical gardens. This event is held Thursdays - Sundays from December 5-21. For more information, visit


Panama City Beach Marathon, Half Marathon & 5K - December 7

Hosted by the Panama City Beach Chamber of Commerce, guests can run through paradise and alongside award-winning beaches in the annual Marathon, Half Marathon and 5K. The 26.2-mile race attracts thousands of both residents and visitors to the destination year after year. For more information, visit


Fete de L’Escalade Festival: Geneva, Switzerland - December 13-15

The Escalade is one of Geneva’s oldest traditional celebrations that occurs every December to commemorate Geneva’s victory against the Duke of Savoy’s troops in 1602. Enjoy the parade as people roam Geneva’s Old Town on foot or horseback dressed in costumes. Keep warm beside a bonfire while enjoying the traditional chocolate cauldron. For more information visit


Turtle Watching Season: Oetker Collection’s Jumby Bay Island – Until November

Jumby Bay Island is home to the Jumby Bay Hawksbill Turtle Project. This preservation program focuses on the scientific study of the endangered Hawksbill Turtle and works to ensure their survival and recovery. The beaches of Jumby Bay have long been a haven for nesting Hawksbills who seek isolation on this secluded, private island. From June to November, the Jumby Bay Hawksbill Turtle Project monitors nesting activities on Pasture Bay Beach – the most sheltered, undeveloped beach on Jumby Bay – as well as smaller, adjacent beaches on the island. This unique opportunity allows families to join in on the island’s conservation efforts. Under the supervision of specialist researchers, young guests can view a turtle nesting on Pasture Bay Beach and participate in the release of hatchings into the sea.

Social Media Influencers: More Than Pretty Pictures

We’re living in a world of constant “influence”. Influencer marketing has exploded in recent years, as social media has become an integrated and essential part of our daily lives. Whether you’re on the subway, walking down the street or waiting at a restaurant, it’s not uncommon to find most people passing time by scrolling through Instagram, Facebook or Twitter. What some don’t realize is the power of the content they are seeing and how it truly influences their decisions and opinions.

It’s no doubt that consumers are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice on products or companies, and recommendations on where to go, what to do and how to do it. Because of its power, many brands are turning to influencer marketing to directly target a niche audience in an approach that's more cost-effective than traditional advertising.

Although influencer marketing is a billion-dollar industry, the question still stands: what is the real benefit of partnering with an influencer in today’s digitally driven world beyond the pretty picture for followers to see?




Brand Awareness

Whether you’re representing a hotel, restaurant, beauty product or fashion brand, the name of the game is to raise brand awareness to help the brand stay successful in its competitive environment. As PR professionals, we know that there’s nothing more important than knowing your client’s target audience and how to grab the attention of those individuals.

By choosing the right influencer, you are promoting your brand to a group of people or followers who trust the influencer’s opinion. The followers made an active choice to follow this influencer and, as a result, a level of trust has been established. This trust allows for the influencer to feel more like a friend than a talking head in a commercial - increasing the chances someone will engage with or share the post, and ultimately increasing popularity and driving awareness for the brand.


Influencer Marketing by the Stats

Even with various real-life experiences and client case studies, many still doubt the impact of influencers. According to SocialMediaToday, businesses who understand influencer marketing gain impressive returns.

In addition, Influencer Marketing Hub recently surveyed nearly 800 marketing agencies, brands and other relevant professionals to determine their views and build insight on the industry. Below are some key statistics that are important to keep in mind when making educated recommendations to clients and partners:

  • Instagram’s usage grew 10 x over 5 years
  • Instagram engagement rates are much higher than those on Twitter
  • There were 320 more platforms and influencer marketing focused agencies created last year
  • 92 percent of people think influencer marketing is an effective form of marketing
  • A large amount of businesses plan on dedicating a budget to influencer marketing this year
  • Engagement or click-through is the most important criteria when evaluating influencers



Choosing the Right Influencer

From a PR perspective, it’s crucial to set your client up with the right influencer. Remember, it’s not all about the “pretty picture” or large number of followers someone may (appear) to have -  you should consider the three “Rs” when navigating through the influencer marketing landscape.

  • Relevance: A relevant influencer caters to your target audience
  • Reach: The number of individuals you can get attention from
  • Resonance: The amount of engagement an influencer can create

Something else to keep in mind is that today’s influencers typically require some sort of payment - whether that means receiving a free product or an all-expense paid destination visit, there is likely some sort of barter or cost associated with the partnership.

While a fashion influencer may post a beautiful bikini shot on the beach that looks like pure #goals, there’s often much more than meets the eye: Just one photo can take hours to shoot on top of more time spent editing, and the influencer likely has an overarching strategy of their own that's needed to keep their feed cohesive. There are also analytics to consider before posting – do images with more blue tend to do better? Do the followers tend to engage more early morning? Are the likes higher when the influencer’s boyfriend joins the shot?




Real Life Proof That Influencer Marketing Works

One of the most recent and most outrageous influencer marketing case studies out there is focused on Fyre Festival. Whether you watched the Hulu or Netflix documentary (or maybe both…#guilty), one thing is certain – the power of social media influencers is immense. Thousands of people viewed posts from various and well-respected social media stars about an infamous music festival, and because people have established a trust with these influencers, countless amounts of consumers bought tickets to this event without knowing anything more than the soundbites the influencer pushed out. The result? A mess that left thousands stranded in the Bahamas with little more than hurricane shelter-like tents and bad sandwiches.

On the flip-side,  social media outlets can be so successful that the influencer can leverage their popularity and admiration into a full fledged business. Social media influencer and entrepreneur Julia Engel, who currently has over 1.2 million followers, started her blog, Gal Meets Glam, in 2011. From the start, the blog featured style, beauty, travel and home content that appealed to a large audience. Julia’s love for “all things feminine” inspired a dress line in 2018, with products carried on her site and in  major luxury department stores, like Nordstrom and Dillards.

The real reason influencers continue to make such breakthroughs is yet another “R” word: Relatability. The relationship the public builds with social media influencers is unlike any relationship the media landscape has seen before. Social media influencers have the ability to create a conversation with their followers regardless of location and, as a result, consumers can ask questions in real-time and get authentic feedback. It’s not Jennifer Aniston selling them lotion, but someone they have grown to admire and trust.

Many lifestyle influencers are also posting about their personal lives in addition to a destination they just visited or a unique piece of clothing they received, to help their followers experience the type of person they are and establish other avenues of connection. Despite their large size, many influencers and their followers share the same demographic traits and interests, creating the feeling of having an established relationship with the person.

As technology continues to evolve into the future, social media influencers will adapt alongside it. In the meantime, give some of your favorite influencer’s photos a few double taps – after all, it’s much more than just a pretty picture.


About us.

 Agency overview.

Lou Hammond Group is an integrated marketing communications firm with offices in New York, Charleston (SC), Denver, Houston, Los Angeles and Miami. We’ve been the leader in marketing and PR for 35 years serving eight key industries: Destinations, Economic Development, Arts, Culture & Nonprofit, Food & Drink, Cruise & Travel, Hospitality, Real Estate and Technology. We have 40 clients and 40 employees. We emphasize collaboration in everything we do — from creative work to financial arrangements. We treat our clients as partners and work as an extension of their teams. We’d like nothing more than to work with you.


We have no time sheets. No debt. No surprises. All personnel are available as needed to achieve desired results – regardless of time considerations. Clients get the attention they need, when they need it.

We believe quality service is personal service. We also believe in innovative ideas that draw targeted coverage and generate business. We take a collaborative team approach to use the specialized skills of all staff members.

We’re proud of our longstanding media relationships and our many satisfied, long-term clients.


We opened our doors in 1984 with three clients and three employees. Now, more than three decades later, we’re an established global company. Our client list spans the world’s premier lifestyle providers with leaders who share our passion for quality – in spirit, integrity and style. LHG resolves to remain true to our entrepreneurial roots, to maintain our vision and that of our clients.

We have one focus: Results. Achieved through creative, value-driven campaigns, strategic thinking and quick action, resulting in bottom-line growth for our clients.

Years of quality service and growth

Employees in our dedicated staff

Headquartered in midtown Manhattan

Offices in New York, Charleston, Denver, Houston, L.A, & Miami

Debt-free and independently owned

Clients with agency over a decade

Average years, senior staff tenure

Global affiliates with a multilingual staff

The Rise of Regional Publications

Today's consumers are in a never-ending state of information overload. Magazines, newspapers and e-newsletters of all varieties are constantly filling up our mailboxes and inboxes, making it feel like we’re reading everything and nothing all at once. With so many options, many media outlets are beginning to shift their focus to a more niche form of marketing, making it easier for consumers to gather the specific information they seek. This same trend has crossed over to destination marketing, sparking a rise in regional publications, and consumers are taking note.



Today, regional publications are in demand for a number of reasons. Whether you're researching a specific destination for future travels, or simply finding the best wine bar in your area, this type of publication has proven to be valuable to locals and tourists alike. Take Charleston, SC based Garden and Gun for example - from the start, this regional publication has focused solely on Southern culture and becoming a resource for those who are interested in the art, music, literature and food of the American South. Want to learn how to make Gulf Shrimp Po’boys just like you had at Frenchy’s Café in Clearwater Beach, Florida? Snag a copy of the Summer 2019 issue of Garden and Gun and you can do just that.


Regional publications can also serve as personalized guides, creating a sense of discovery in a specific area. MLive, a local publication for Michigan, reveals “This Hidden Trail is One of the Best Hikes in Michigan”. Written by Emily Bingham, the article tells a personalized story of her experience on this scenic hike and the hidden gems she discovered along the way - like secluded beaches. Because Michigan has over 25,000 miles of state-designed trails, a national publication may not have access to the insider knowledge or experiences that a local writer in the area would. In instances like this, regional publications can create a more personal, engaging reading experience for their audience.



Today, consumers are much more likely to book and plan their own vacations which has lead to an increase in destination research. While travel-specific outlets can provide readers with the basic information needed to plan a trip, regional publications offer more help with the specifics. Often, editors of these niche publications are considered experts of their area and can provide the authentic viewpoint consumers seek when planning. What better way to learn where to get the best ice cream in Houston than an article written by seasoned Houstonian and writer for the Houston Chronicle, Marcy de Luna?


Regional publications are not only useful to travelers and tourists, they can also be a great resource for locals to stay up-to-date with what’s happening in their own community. Sagacity Media Inc., the publisher of Portland Monthly, launched Seattle Met, a new Seattle based publication, after a large Seattle area audience contacted them in hopes of having a similar publication created for their city. Publications like these are successful because they share information that informs travelers on the current news, events and economic stability of a destination while, at the same time, resonating with locals in the area.



To readers, national and global publications can sometimes feel more aspirational than attainable. A global article can detail a sailing trip along Africa’s west coast - to most, more of a “once in a lifetime” bucket list item - where a regional publication can feature more realistic, everyday stories. Because "staycations" are another travel trend on the rise, those living within the state, city or community can now look to local publications as a planning resource. For instance, Georgia residents can read the July-August issue of the regional magazine Good Grit where Paula Wallace, President and founder of Savannah College of Art and Design, writes about “24 Reasons to Love Georgia this Summer”. As a lifelong resident of Savannah, Paula's particular point of view is both interesting and authentic to readers.


The rising popularity of regional publications is also reflected across digital platforms. With 380,000 Instagram followers, Garden and Gun proves its large reach. Instagram allows fans of the publication to connect with others within that same community, and leads users to find more in-depth information behind the photos posted from the latest print-issue of the magazine. Similarly, the Los Angeles Times (the largest newspaper on the West Coast) has a commanding online following with a social media presence that's broken down by category - LA Times News, Food, Entertainment and Fashion.



From a travel writer’s perspective, regional publications are important because they focus on more specific locations - towns, cities, regions - rather than large areas. For the purpose of relationships, publicists tend to have an easier time seeking out and building relationships with travel writers who are interested in and focused on their specific destinations.


With all of the information available to consumers daily, it is helpful to have outlets that focus on niche markets and make relevant information quicker and easier to find. The creation of regional and local publications which focus solely on neighborhoods, small towns, metropolitan areas and suburbs are becoming increasingly popular for locals and travelers alike - and for good reason.

Careers - Thank You


Thank You

Thank you for being in touch. We look forward to reviewing your information.


Denver Skyline

International Leader, Lou Hammond Group Opens Denver Office

Lou Hammond Group, a global communication company, announced today, they are expanding into the Denver market with an office headed by industry veteran Ivie Parker.



Located downtown, LHG Denver offers expertise in communications, marketing, media relations, advertising, digital and creative services for an array of industries spanning hospitality and tourism, real estate, healthcare, financial services, energy, tech, nonprofit and destination marketing.



As president of the firm’s new Denver office, Parker brings a wealth of experience in public relations and marketing communications for hotels, resorts, real estate and lifestyle brands. Her goal is to combine her knowledge of western culture with the nationwide resources, reputation and expertise of Lou Hammond Group to implement national communications programs with a regional focus.

Parker comes to the firm from Timbers Resorts where she was based in the Aspen valley as Director of Hospitality Marketing responsible for developing and executing marketing strategy to generate revenue and awareness for hotels, resorts, villa rentals and golf.

Previously, she served as Director of Marketing within Denver-based Two Roads Hospitality (formerly Destination Hotels) implementing integrated communications programs, driving revenue and launching new properties in the western U.S. and nationwide.



A native of South Carolina, Ivie is a graduate of the College of Charleston. She began her communications career in Charleston where she worked in hospitality marketing and interior design. Heading west, Ivie traded the beaches for the mountains. She enjoys the vibrant Denver scene and loves everything outdoors from learning to ski in winter to trail-running in summer with her dog, Tina Turner.

“We are excited to expand our brand and join the Denver community. With our extensive western client base, it is an excellent fit,” said LHG Chairman and Founder Lou Hammond.

Founded in 1984, LHG also has offices in New York, Charleston, S.C., Houston, Los Angeles and Miami.

Ivie Parker

Ivie Parker, President, Denver

As president of the firm’s new Denver office, Ivie Parker brings a wealth of experience in public relations and marketing communications for hotels, resorts, real estate and lifestyle brands. Her goal is to combine her in-depth knowledge of western culture with the nationwide resources, reputation and expertise of the Lou Hammond Group.

With a proven track-record of producing results, Ivie has a creative spirit along with an analytic data-driven approach to integrated strategic communications.  She will serve as liaison to the LHG network of offices to implement national communications programs with a regional focus. With an entrepreneurial spirit, Ivie understands the unique culture and seasonality of the region.

In her most recent role as Director of Marketing for Timbers and Two Roads Hospitality, Ivie implemented integrated communications programs to build brand awareness and to launch new properties in the western U.S. and nationwide.

A native of South Carolina, Ivie is a graduate of the College of Charleston. She began her communications career in Charleston where she worked in hospitality marketing and interior design. Heading west, Ivie traded the beaches for the mountains. She enjoys the vibrant Denver scene and loves everything outdoors from learning to ski in winter to trail-running in summer with her dog, Tina Turner.



Do you want to find a job where you can build your career and join a winning team? Our policy is to promote from within. We are proud that seven staff members have been with LHG for 20+ years, and four Vice Presidents started with us as Account Coordinators. We value our team and offer highly competitive salaries, excellent health benefits and incentives, with lots of time off to enjoy your life, an agency priority of work and play balance.

Our Culture

We are a group of dynamic, creative thinkers who are passionate about the industry and who thrive on finding creative solutions. We are innovative, strategic and results-oriented. We are travelers, writers and artists. We are bright, enthusiastic, adventurous and always on our A-game.

Our Values

We are a diverse collection of talented individuals with different backgrounds, experiences, outlooks and goals. The one thing we all have in common is our shared values… the glue that holds us together.


…have the courage to take risks… to try something new… to learn from our mistakes.

…support one another and collaborate as a winning team.

…are curious and creative… always ready to stretch and improve.

…believe in open minds and open doors.

Current Openings

We are growing and expanding with more than 50 employees in six offices.

We are always on the lookout for great talent.

Send your resume to

20 Days Annual PTO + 12 Holidays

Medical, Dental + Vision

Unbeatable Coworkers

401k + Profit Sharing

3 Summer Fridays

Tuition Reimbursement for Professional Growth Program