Houston TX Strategic Planning

Strategic planning.
Houston, TX

Houston, TX Strategic Planning

We thoroughly evaluate your objectives in order to implement a dynamic long-range plan. Each plan is targeted and measured to meet your specific goals. Our central strategy is to build your brand. We also specialize in elevating entire product categories. LHG heightens brand recognition to grow your bottom line by leveraging our extensive experience to develop positive, effective programs.

strategy

Clear Direction

LHG - Houston's strategic marketing planning involves combining customer experiences with the overall direction you, as our client, want and need to take in order to succeed.

Consistent Messaging

Strategic planning creates a tangible guide for both client and agency to follow to reach goals and objectives. The second advantage is it helps clients maintain consistent messaging.

Inside & Out

Sound strategic planning requires research in order to fully know your target market. That’s why Lou Hammond Group gets to know your audience inside and out; how they think, feel, act and react.


Houston Creative Services

Houston, TX.
Creative services.

Creative Services Now In Houston, TX

From traditional media to web and mobile design, our award-winning creative team has all the talent and tools to produce dynamic ads, collateral, logos, videos and brand style guides. As a full-service firm, equipped to serve you in all aspects of communication and promotion, handling your creative work in-house allows us to maintain continuity across your marketing efforts and save you both time and money. Call our local Houston, TX office today.

creative services

Concept to Execution

Lou Hammond Group - Houston conceives, creates and launches effective ad campaigns–from social media, print and broadcast to online and guerrilla–that maximize brand engagement.

Campaigns & Tactics

Our innovative tactics draw extensive, targeted media coverage and social engagement through creative campaigns, and we establish specific key performance indicators so you’ll realize a full return-on-investment.

Creative Approach

We solve problems. Led and driven by set objectives, we wield words and pictures to create compelling messaging that wins customers, profits and awards. That’s why all our work starts with a concise creative brief.


7 Tips For Corporate PR Interns

Now that a new year has begun, it’s time to start gearing up for the summer season and researching internships! It’s always better to get ahead of the curve and begin looking into programs sooner rather than later. Begin by exploring internships through your college campus by connecting to your alumni network.  An internship is the first real chance students have to get their foot in the door and build their career to come. An internship in the PR industry will provide you with a new understanding of your college studies and put them into practice. Once the search is over, the real work (and fun!) begins. Here are some quick tips to keep in mind for success this summer.

 

  1. Do your research

So, you’ve landed your dream PR internship—now what? It’s time to learn as much as you can to prepare yourself for your new role. Start at square one and visit your company’s website. Take the time to look through their ‘About Us’ page, services offered, and the clients listed on their roster. Revisit your notes from the interview process— once you have a thorough understanding of ‘who’ they are and ‘what’ they do, turn your attention to their clients. Research each client and their product— visit their websites to get an overview of who you’ll be representing— get to know their brand image and investigate past coverage to better understand their marketing. A good PR professional knows their clients inside and out and will be able to craft a pitch to fit the story.

 

  1. Be patient

Give yourself time to learn and grow! The whole point of an internship is to get experience in the field. It’s a “test drive” for your future career. Your internship is an introduction to the field's culture and etiquette— be observant of how your colleagues and supervisors handle communication with clients and publications. It may be an overwhelming first week but once you are immersed into the rotation of work, you’ll be ahead in no time.

 

  1. Be enthusiastic

Ask questions and volunteer to take on more work— the more work you have the more you’ll be boosting personal development. If there are special projects around the agency, ask a co-worker or supervisor if you can sit in on calls or assist with research. Offer to help where you can. Observe the great relationship-builders in your agency and learn from them. Enthusiastic employees tend to rub off on each other and have a positive impact at the agency. Each experience and project you work on will teach you an indispensable skill that you will take with you into your career. With your positive work energy, just remember to maintain the level of professionalism that your agency is known for in the business.

 

  1. Get to know your mentors

We cannot stress this enough. Every intern’s priorities should be to learn about the company and enhance their knowledge and skills, but equally important is to get to know your co-workers! They have all been where you are now and have much insight to offer. The PR industry, much like many other fields, hinges on relationships— cultivating them and maintaining personal contact is key to success.

While you likely won’t be working on all agency clients, it’s important to remember who in the company works on which account. You’ll often find yourself discovering new journalists and social influencers that have worked with other clients in the past—this is the perfect opportunity to connect with colleagues to gather insight and gain an introduction. The personal relationships and contacts that your co-workers have are an asset that you can tap into during your outreach.

 

  1. Writing is key

Strong written communication is vital in PR. You’ll quickly find yourself sending out pitches and writing releases for your clients, so make it a point to improve your writing throughout your internship. Opportunities to contribute or to take the reins on special writing projects may come at any time— this is a chance to get feedback that will be invaluable to future projects. Don’t be afraid to step up in situations like these—feedback leads to more focused and effective writing for your intended audience!

 

  1. Set goals

It is a good idea to meet with your team leader at the beginning of the internship and ask what their expectations are for you. Ask what the daily and weekly accomplishments are and follow-up with members of your team throughout the internship to make sure you are on the right track. Also, keep in mind what your own goals are for the internship and what you hope to learn. Discuss your goals with your supervisor and ask to be involved in opportunities that correspond with your objectives.

 

  1. Stay organized

Once you are settled into your internship, you will be very busy! Staying organized is crucial. Take plenty of notes during meetings and keep to-do lists of assignments and deadlines. Though you may participate in conference calls, email is the main source of communication for outreach. Maintain your inbox with specific folders, i.e. for each client, pitching efforts, releases, reading assignments. Further, put all meetings into your calendar! There are a lot of moving parts at any company but put these tips into action to make sure nothing gets lost in the hustle and bustle.

 

A summer internship may seem daunting, but if you take into account these tips you’ll be off to a great start. Remember that everyone in the industry started off somewhere and built their career from the ground up, just like you are doing now! After the internship program is over, you will be well on your way to becoming a young PR professional. Make sure to maintain your contacts for the future as you’ll never know when the perfect opportunity will arise. Good luck!

Lou Hammond Group PR Firm Services Are Now Open In Houston, TX


Personally Lou

Year end is a traditional time for taking stock---looking back on our achievements and challenges during the past year—and looking ahead at some of the trends that will undoubtedly shape our future.

2018 was a very good year at The Lou Hammond Group. The travel industry as a whole experienced another strong year, making a significant impact on the overall economy. Our firm continued to grow with new clients, new employees and, yes new challenges.

A highlight of the past year was the opening of our Houston office to expand our reach in the booming Texas/Southwest markets. We made our mark there with new clients and with some exciting projects for the Houston Space Center.  As a fifth generation Texan, I was particularly proud to see The Lou Hammond Group take up residence in my home state.

Crisis communications was in the forefront in 2018. We were saddened by the many hardships people experienced as a result of wildfires, hurricanes, storms and other disasters. All of these occurrences were also major media events generating extensive local, national and even international coverage. I am proud to report that members of the LHG account team and crisis communications specialists jumped in immediately to assist our clients and proactively manage media coverage.  In December 2017, the massive Thomas Fire in Santa Barbara County burned approximately 281,893 acres, at the time becoming the largest wildfire in modern California history. Managing local, regional and national media coverage, our two-pronged approach was to provide critical updates on the current situation until the fires were completely contained; and we outlined a post-fire communication plan targeting major media outlets.

Before we could even implement the second phase, a mudslide devasted Montecito in Santa Barbara County. Again, our approach was to monitor media coverage and provide updates as events unfolded. In February, we worked to mitigate the long-term impact of the disaster, through targeted interviews and a media events in Los Angeles resulting in nearly 40 million total readership on the recovery effort.

Following a similar multi-phase approach, our team also helped manage messaging and media coverage for the Sonoma Wildfire Recovery and the Redding Wildfires in July 2018. Post-fire “open for business” messaging was targeted for media, website and social platforms helped Redding tourism experience a faster-than-expected recovery despite additional wildfires in the region.

The list goes on…Hurricane Michael that nearly devasted Panama City, FL…an alligator attack that killed a resident in the Sea Pines South Carolina community…a toxic Red Tide on Florida’s Paradise Coast.  Lessons learned: be immediately available; be honest and responsive during the crisis; provide updates on post-crisis recovery; mitigate the long-term impact on business and tourism through proactive outreach to local, regional, national and social media.

Can you believe, hard for me but…Lou Hammond Group celebrated a significant milestone on December 1—the 35th Anniversary of the founding of our firm with three employees and three clients in a small office in mid-town Manhattan. A lot has changed since then, but our founding principles and ideals remain much the same. The revolution in technology and the digitization of communications may have changed the way we deliver messages. But the basics of good communications are the same as when the firm was started 35 years ago – tell a good story; provide valuable content; act with integrity and produce results.

Electronic communications are no doubt the wave of the future. But we still believe in building relationships and the value of face-to-face communications.  A case in point was our very successful ‘Love on the Road’ media blitz for our client, the Virginia Department of Tourism. Eight tourism travel partners fanned out over a two-day period to conduct 20 desk-side interviews with top New York media representatives. In a follow-up survey, all of the travel partners were extremely satisfied with the tour and the results it produced. Our friends in the media were also very pleased with this technique – respecting their busy schedules, delivering a good story and building relationships for the future.

Bloggers and influencers will continue to play an important role in the communications mix. But we see a bigger emphasis on trust and authenticity. Micro-influencers may not have as big a following as famous celebrities and spokespersons, but they may have more ‘influence’ and credibility with the people you need to reach. In 2019, expect to see posting of more videos and podcasts that engage the target audience and start a conversation on social media platforms.

The forecast for 2019 is for another strong year for the travel industry.  Perhaps the most encouraging trend we see is that people are craving a personalized travel experience. As one blogger aptly said, ‘gadgets will not replace humans in delivering a memorable travel experience.’

As we get ready to turn the page on the calendar to 2019, all of us at LHG want to wish you a very Happy Holiday season and a Joyous New Year.

And now see below for 35 fun LHG facts to celebrate our 35th Anniversary!

1. Lou Hammond is, in fact, actually a woman.

2. Our Chairman is a 5th generation Texan, and now we have an office in Houston!

3. Lou used to ride her canary yellow bicycle to the PanAm (now MetLife) building to work for 10 years.

4. LHG’s first client was Auberge du Soleil, the resort in California and the Spanish Tourist Office.

5. LHG received their first fax machine in New York City in December of 1987.

6. Lou’s favorite color is orange. Where did it originate, you ask? When opening the company, Lou gave a Royal Crown Derby Red Aves coffee cup to the printer. She said “match it” and that color has been our signature color for 35 years.

7. When we secured our first telephone number, it was decided it had to be lucky. Knowing the Chinese believe 8 is the source of all good things, although it took a day at the telephone company, we secured 308-8880. Not everyone can have four 8s, but we did it!

8. Three of Lou’s four Dachshunds have been mascots for the brand and important members of the team. All called Presto, the first one was Italian, and the current is Presto Arbe (four in Arabic.) They make a difference in office life.

9. Style was key in establishing the company; Lou wanted our offices to have the warmth of a home. That thinking is still alive today. We have proven that period furniture and Oriental carpets can carry the day and also look great with 21st century technology.

10. Lou loves to cook, collect recipes and is even published in cookbooks!

11. Lou can pack for 3 weeks of travel in a carry on, even when she has two black tie events to attend!

12. Lou has visited 93 out of 195 countries.

13. Stephen, Lou’s son and CEO of LHG, was born in Beirut, Lebanon.

14. NYC President – a 32 veteran – began his career at Sea World and worked on the launch of the first baby Shamu.

15. Lou did the first media tour with Paul Hogan aka Crocodile Dundee.

16. CHS President began her career as a Clinton administration intern.

17. Lou always travels for vacation between Christmas and New Years – this year, it’s Guatemala.

18. A Lou life tip: Don’t lie down with dogs, then you won’t get fleas.

19. Red hots have been available in all offices since 1985 – Why? because we are a “red hot” agency.

20. Daniel Boulud calls Lou his American mom – an early part of agency life was introducing him to America.

21. Lou believes that perhaps one of the changes that has impacted our industry most is writing: the correction of typing mistakes. First there was need for a good eraser, along with chalk to blur the mistake, followed by another eraser for the carbon page copies that proceeded to “white out” that needed to dry. And now today, the computer corrects all!

22. Our CEO, Stephen Hammond, was born on New Year’s Eve.

23. Yes, Lou has always been fussy about on-time performance, coming from the airline industry, she was taught never to be left at the gate!

24. Lou lived in Lebanon for five years and speaks working Arabic.

25. Lou has an extensive list of famous recipes that circulate through the office including bourbon turkey, decadent chocolate cake and more.

26. Our LHG resolution for next year = an LHG cookbook!

27. Lou’s biggest pet peeve is when people call non-stop flights, direct – direct means through service with a stop!

28. Lou never reads a publication where she doesn’t see at least five client placement opportunities.

29. A Lou PR tip: Good accounts make good friends.

  

30. Lou launched Ms. Deneuve’s fragrance. Lou thought she looked swell until photos proved the star is Catherine!

31. We’re going to take these last few facts to share some of Lou’s favorite hobbies:

32. Collecting Recipes

33. Playing Bridge (a game where you never stop learning, just like life!)

34. Appreciating her vintage clothes – she hopes to always be able to wear them.

35. Above all, running a successful agency!


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Houston TX Marketing Agency

Marketing Agency in Houston, TX

Our Marketing Team Specializes In Multiple Fields

Click on your industry in the following business categories. Chances are we already help grow brands for businesses in your field. And we’re ready to do the same for you. If you’d like to know how to add your name to our roster and dollars to your bottom line, let’s talk. We’ll meet you on the contact page.

713-568-6109

Integrated Marketing Agency And Expertise Now in Houston, TX

public relations

Houston Public Relations


Our public relations expertise allows us to protect, enhance and build your company’s  reputation. We analyze your organization and translate your brand story into all forms of positive media coverage.


branding

Houston Branding Services


We create and launch brands. We also rebrand and manage existing brands. We're experts at naming, creating visual identities and developing the marketing campaigns to support those brands.


digital marketing

Houston Digital Marketing


Our in-house digital division offers custom digital marketing and social media services. We keep a constant eye on the future to discern what’s new and meaningful in the ever-changing digital landscape.


creative services

Houston Creative Agency


We’re an award-winning agency that develops original ideas to draw audience attention. We create meaningful consumer engagement through compelling design and rich, relevant content.


strategy

Houston Strategic Planning


At LHG, we evaluate your objectives to develop and implement a dynamic long-range plan targeted and measured to meet your goals, build your brand and separate you from your competition.


Why what we do matters.

713-568-6109

At Lou Hammond Group, our marketing agency has all the talent you need to conceive and execute your marketing plans and materials right here in our Houston office. Marketing and Strategic ideas come faster. More efficiently. More cost effectively. With all your marketing resources in one place, there’s no need to juggle – and pay for – a PR firm, ad agency, design shop, branding firm and digital agency.


6 Tips for a Successful Group Press Trip

One of the most exciting and rewarding parts of working in travel PR is organizing and attending media trips. To familiarize journalists with their destination, hotel or cruise line, clients will embrace the opportunity to bring a group of writers on a press trip to expose them to their product. It will save clients time and resources to host a group trip over a pre-determined weekend instead of filling up their calendar with individual media visits and going through the same pitch over and over again. And while there are many benefits of hosting a press trip, there are many moving parts—it can seem like you’re spinning plates! Keeping in mind the following tips before you organize your next press trip will ensure that your clients are happy, the journalists are taken care of, and you, the PR representative, will ensure the trip runs smoothly from start to finish.

1. Find the Right Mix of Journalists or Influencers

When you schedule a press trip one of the first questions will be: who should we invite? Often the most desirable journalists for press trips are the ones who have the most experience. They are familiar with going on media trips at least once a month and are the most prepared for the unexpected bumps in the road that you may encounter. It’s important to consult your agency’s records and see who has experienced press trips for your company in the past and been a pleasure to work with. You will feel better knowing that a writer has been trusted by your agency before and has produced good work on a past trip.

If your client is open to working with social media influencers, it is best not to mix them with traditional journalists. Influencers focus on capturing images while journalists focus on capturing a story, hence they are seeking different end goals. It’s best to stick to one group or the other and present the client with the deliverables expected from each attendee in advance.

2. Stay Extremely Organized with Travel Plans

A lot of people don’t realize that when you organize a press trip you are acting as a de facto travel agent. You will often have to be in charge of buying plane tickets, reserving rental cars or booking hotel rooms for the journalists on your press trip. It can be stressful to organize travel plans for a group of people coming from all different directions to see your client.  It is not an exaggeration to say that for some PR people, one of our worst nightmares is getting a frantic call from a journalist at an airport whose flight was booked for the wrong day. This is why you can never be too organized for your next press trip.

Make a document with everybody’s flight numbers, arrival and departure times and cell phone numbers and give them to the appropriate people on your account team. Have them double check all information, as it can never hurt to have a second or third look at travel plans in case something looks askew. Double check online the day before a trip to see if flights have been booked properly and encourage each person on the trip to check in to their flight with ample time to spare. If there’s a problem, you will want to know about it in advance with time to fix it.

3. Adequately Prepare Your Client

Over the course of a press trip, your client will be spending a lot of time with the journalists you have brought on the trip. Before the trip, prepare a media brief that gives your clients detailed information on everybody attending the trip, including pictures so they are easily recognizable, recent articles by the journalists that are relevant to their interest in the trip, cell phone numbers, social media handles (if they have them) and more information about the outlets they write for. The media on the trip will greatly appreciate your client’s preparation and it will go a long way towards establishing a good relationship between the two.

By providing clients with the social media handles of both journalists and influencers, they can ensure their organization is following their accounts before their arrival. This will also give them a good window into their personality, tone of voice and content.

4. Make a Very Detailed Itinerary

It should go without saying that an itinerary is extremely important on any press trip. Your itinerary is your Bible for the duration of your trip and all trip attendees will carry it along with them at all times. Writing from past experiences, even if you have sketched out what looks like the perfect itinerary, things often do find a funny way of getting off track. A good itinerary will always look over-detailed at first and may look like you have over-prepared. But the last thing you want is your group standing around and staring at each other and saying, “Now what?”

Make back up plans and alternative routes if your itinerary includes making many different stops and traveling from place to place. Plan in advance what you will feel OK cutting from your trip if you get behind schedule. A good itinerary will also have lots of notes and descriptions included of various places the group will be experiencing. Remember, when a journalist is writing an article about their trip, they will be referencing the itinerary. It will save them a lot of time if there are addresses, phone numbers and details on the document that can help them out so they don’t have to call or email you to ask.

5. Be Prepared for Anything

Everybody has a story from a press trip they hosted where things got a little off track. Each journalist who has been on a trip has stories of his or her own as well. This is merely the nature of the beast. As stated earlier, hosting a press trip is a precise juggling act and you can’t expect everything to run smoothly all the time—there are just too many moving parts and too many people involved.  Accepting that there are sometimes going to be things that happen beyond your control will make it a lot easier to handle a situation if and when it arises. Take a deep breath. It will be OK and you’ll do your best to make sure everybody is happy. But be prepared first. Expect that things can go wrong and make a plan for what you need to do in that situation.

6. Enjoy Yourself

Going on a press trip is one of the best job perks of working in travel PR. You get to travel to some of the most amazing places in the world, often before anybody else can have the experience. Soak it in. Yes, it’s hard work and you’re on the clock, but that doesn’t mean you can’t enjoy the trip too. You’re going to be counted on to come up with pitches based on what you’ve experienced when you get back, so approach these experiences with a sense of inquisitiveness like you’re a journalist too. Get to know the attendees on your trip as best as you can and work to form connections. Many might be a fit for another client down the road and may be someone you end up traveling with again.


Houston Home Page

Lou Hammond Group: Houston, TX

What do you do?

Click on your industry in the following business categories. Chances are we already help grow brands for businesses in your field. And we’re ready to do the same for you. If you’d like to know how to add your name to our roster and dollars to your bottom line, let’s talk. We’ll meet you on the contact page.

713-568-6109

Integrated marketing expertise in Houston, TX

public relations


Our public relations expertise allows us to protect, enhance and build your company’s  reputation. We analyze your organization and translate your brand story into all forms of positive media coverage.


branding


We create and launch brands. We also rebrand and manage existing brands. We're experts at naming, creating visual identities and developing the marketing campaigns to support those brands.


digital marketing


Our in-house digital division offers custom digital marketing and social media services. We keep a constant eye on the future to discern what’s new and meaningful in the ever-changing digital landscape.


creative services


We’re an award-winning agency that develops original ideas to draw audience attention. We create meaningful consumer engagement through compelling design and rich, relevant content. Now serving the Houston, TX area.


strategy


At LHG, we evaluate your objectives to develop and implement a dynamic long-range plan targeted and measured to meet your goals, build your brand and separate you from your competition.


Why what we do matters.

713-568-6109

At Lou Hammond Group, all the talent you need to conceive and execute your marketing plans and materials is right here in our Houston office. Strategic ideas come faster. More efficiently. More cost effectively. With all your marketing resources in one place, there’s no need to juggle – and pay for – a PR firm, ad agency, design shop, branding firm and digital agency.


Pitch Perfect: 5 Tips to a Crafting a Better Pitch

The world of public relations is ever-evolving. From the growth of digital news, social media and the value of search engine optimization, PR pros are now faced with navigating new arenas within our scope of work. Despite these new landscapes, one constant remains: the importance of effectively communicating a client’s brand through pitching.

With such a high importance placed on pitching, ineffective pitches seem to be one of the biggest annoyances voiced by media, and far too often, they are clicked straight to the trash bin. Some of the more common complaints include addressing emails with misspelled names, off-topic story ideas or the most cringeworthy: poor grammar.

See below for a few tips and tricks we use at Lou Hammond Group to craft a better pitch that avoids the trash bin:

 

  1. Write with a Purpose

A good pitch should answer a few simple questions: “Why now?” Does the angle highlight something new or does it reflect current trends circulating the news? What value does it offer? By answering these basic questions, you create a timely hook for media to consider.

 

  1. Short and sweet

Writers receive a thousand pitches a day and barely have time to skim each one, especially when they are a little too long-winded. Avoid the pitfalls of “over-fluffing” by determining the critical points of the story and sticking to them. To add additional background details without cluttering the pitch, include links to external sources or previous press releases. You can also present a call-to-action and offer the opportunity to interview your client, if the writer is interested.

 

  1. Know your audience

When pitching writers, you are essentially asking them to dedicate their time to research and write about your client. Show them the same respect and do your homework on what topics they like to cover. That means brushing up on their previous work to make sure your pitch is of interest to them and their readers.

 

  1. Make it personal

Don’t be afraid to customize your pitches based on a writer’s previous work and highlight why your story idea is newsworthy. Journalists need to be shown why the story you are selling is 1) relevant to them and 2) why the story is relevant to their readers. A personalized note always goes a long way. Even if the writer does not use your first story idea, they might be more receptive to your next pitch. Above all, avoid sending out the generic email that is an obvious copy-and-paste job, or even worse, blind-copied to media.

 

  1. Understand your client’s story

This one might seem a little obvious, but to craft an authentic pitch, you must understand how each story you are presenting contributes to the bigger picture of a client’s brand. While a pitch should be a direct message, it can still read differently to each writer. For example, if a client is a restaurant that recently promoted a young female to executive chef, there are several angles of potential interest: young chef, female chef, new menus, etc. By having a full grasp of how a story can be interpreted, you can better equip yourself to pursue all possible story angles.

 

The above tips are just a sampling of our best practices, with majority of the work done prior to even emailing the actual pitch. While it may seem time-consuming, remember that the ultimate takeaway is to consider each pitch as an opportunity to further build your relationships with media and writers.

 

Happy pitching!

We Are Now Open In Houston, TX!

 


8 Personal Habits to Cultivate as a Marketing Professional

It’s never too late to develop a new habit, especially one that’s going to make you even more successful in your line of work. With the marketing industry’s rapid changes and constant shifts, we recommend developing the following eight habits to ensure you stay ahead of the pack and come out on top!

  1. Get involved with local marketing associations

Networking is key in the marketing world, and with so many chances to join local organizations dedicated to our skillset, it’s vital to take advantage of all the opportunities to connect with likeminded media moguls. Many marketing organizations hold frequent meetups, and some even invite significant speakers in the field to share their expertise. Savvy marketing professionals would be wise to never miss a chance to personally market themselves in the community or soak up wisdom from credible sources so that they can better serve their clients.

 

  1. Take your professionalism with you after work hours

Regardless of your status, title or position, you are a representation of not only yourself, but also your company and its clients at all times. With that comes the responsibility of behaving like a true marketing professional at all times. Whether you believe it to be true, others in the industry are bound to recognize you when you’re out and about. Our leader, Lou Hammond, always conducts herself with poise and grace whether she’s attending a social gathering or running a simple errand. It’s essential in this industry to be kind and courteous to others.

 

  1. Always dress to impress

You never know who you might run into at the grocery store, movie theater or even happy hour. Potential client? Fellow marketing professional? Future employer? Media connection? The possibilities are endless. First impressions, as well as continued positive interactions are so important in the marketing world. Creating a solid foundation for your future success begins with how you present yourself, both at work and during your off hours.

 

  1. Educate yourself on breaking news, trends, ideas, etc. in the industry

It’s simply not enough to be an expert in your personal marketing field; you must also be well-versed in other facets of the industry. This is important not only for being able to market yourself as a well-rounded marketing professional, but also so that you can engage in intellectual conversations with others in the field. You can add value to your relationship with your client by providing them with sage advice and always being ready to point them in the right direction. No matter what your specialty may be, it’s crucial to have at least some general knowledge of all aspects of the industry.

 

  1. Create an online presence you’d be proud to present to a client

In today’s digitally-driven world, the first place we go to research a person, place or thing is social media. Therefore, it should be common practice to maintain an online presence that you wouldn’t mind other marketing professionals or clients stumbling upon. To be able to market others successfully, you must first be able to market yourself successfully. Ask yourself, would a client hire you today if they saw your social media accounts, online portfolio or blog?

 

  1. Make connections everywhere you go

This should come naturally as a marketing professional. Putting yourself out there to create conversations is a unique skill that you should own. As mentioned before, you never know who you might run into while out and about, so strike up a conversation with the person next to you at the grocery store, mingle with the person sitting at the bar during happy hour and introduce yourself at social gatherings. Who knows? It may just lead to your next big break.

 

  1. Pursue personal development opportunities

Stay hungry for more knowledge of the industry and be on the lookout for opportunities to enhance your skillset. Successful marketing professionals seek even more information than what’s provided to them by reading books written by thought-leaders in the industry, attending conferences in the field and delving deeper into topics of interest. Even if you are short on time you can always catch a webinar, tune into an industry related podcast, or grab a cup of coffee with a peer before work.

 

  1. Go with the flow

The marketing industry is fast-paced, so it’s important to be able to “roll with the punches” and handle everything thrown at you with ease, whether that be client issues, rapid changes in the industry or shifts in the workplace. Maintaining a calm, cool composure in the midst of chaos is an essential skill. There’s nothing worse than not being able to handle a client crisis because you yourself are sent into a frenzy dealing with the issue at hand. Practice this in your personal life by recognizing how you react to stressful situations and actively working to alter your mindset if you have trouble remaining calm. Some tips for cultivating a clear mind? Exercise, deep breathing and taking small breaks throughout the day.

Our Marketing Services Are Now Available In Houston, TX