Michael Hicks, Vice President, Miami

Michael Hicks is a 14 year veteran at Lou Hammond Group and leads the agency’s South Florida operation. A publicist with more than 16 years of agency experience, he has represented a variety of cruise lines, railroads, destinations, resorts, hotels and culinary brands.

Michael has led Lou Hammond Group’s launch campaigns of both rail and cruise clients, earning multiple prestigious Platinum Adrian Awards from HSMAI.

At Lou Hammond Group, Michael has been instrumental in the branding and identity management of destination clients. He continues to perfect the agency’s geocluster and niche approach to destination communications.

Michael’s expertise also includes managing product launch media and travel partner missions with experience in Chicago, Atlanta, Los Angeles, New York, Toronto, Boston, Washington, D.C. and other key markets.

Prior to joining the agency, Michael was a senior account executive with a leading international public relations agency and managed consumer and sports accounts. He is an active member of CLIA (Cruise Lines International Public Relations Committee) and Florida Restaurant and Lodging Association.

Originally from Illinois, Michael is a graduate of the University of Miami with a bachelor’s degree in Public Relations and Political Science and has lived in South Florida for 20 years.