Pivoting to Video in the PR World

No phrase in the media world has provoked as much derision in the past couple…


Brexit: Buzz Word or Bad Word

**In 2009 Lou Hammond Group founded the PR World Network and is comprised of 22…


The Art of Cultural Tourism

  Creating Authentic Travel Experiences for Your Visitors New trends in the…


#TakingOver: What is a Social Media Takeover and How Do you Host one?

It is easy to hear the phrase “Instagram Takeover” and think it is a few short…


Pitching with Pals is a Win for Everyone

When was the last time a journalist responded to a press release saying “Wow,…


Exploring the Big Gray Area of Influencer Marketing

There is no question that when it comes to marketing, and especially public…


Crisis PR 101: Creating and Implementing a Crisis Plan

Data breaches, naughty CEOs, lawsuits, disgruntled employees, natural…


Public Relations is a Team Sport: Why you need an Agency and Tips for Maximizing the Relationship.

As far as I can tell, the farthest science – and I guess, ethics – have come in…


8 Ways to Position Yourself as a Thought Leader

Sometime in the mid-2000s, the term “Subject Matter Expert,” or SME cropped up…


How to Get the Most out of a Media Placement

You’ve been featured! Now what? There’s no such thing as bad PR, right? (Well,…