Creating a Game Plan: How to Take Advantage of Editorial Calendars

The PR world requires a very specific skill: the ability to juggle and…


Tips and Takeaways from Media Training 101

In the past decade – even in the past couple of years – we’ve seen quite a few…


6 Tips for a Successful Group Press Trip

One of the most exciting and rewarding parts of working in travel PR is…


5 Key Qualities For Successful Influencer Partnership

It’s no secret that in the world of public relations, social media influencers…


Roundup of LHG Client Fall Events

Fall brings a plethora of fun-filled events here at LHG, and with the holidays…


Pitch Perfect: 5 Tips to a Crafting a Better Pitch

The world of public relations is ever-evolving. From the growth of digital…


5 Tips to Master a Media Interview

A media interview can mean many things to different people – it may bring to…


The Changing World of PR - from Crafting Pitches to Creating Pictures

Embracing content creation is a non-negotiable for a PR agency in the current…


Seven Things I Wish I Knew Before My First Year In PR

So you’ve landed your first gig at a PR agency. Congrats! ...Now what? Whether…


Pivoting to Video in the PR World

No phrase in the media world has provoked as much derision in the past couple…