2020 Marketing Trends

The new year is fast approaching and, with the hustle and bustle of the…


Marketing Terms You Should Know

As industries change with the introduction of new technologies and the…


Social Media Influencers: More Than Pretty Pictures

We’re living in a world of constant “influence”. Influencer marketing has…


What You Need to Know About Partnering with Micro-Influencers

A micro-influencer is a social media influencer with about 5,000-30,000 real,…


Exploring the Big Gray Area of Influencer Marketing

There is no question that when it comes to marketing, and especially public…


A Case for an Integrated Marketing Approach from a Digital Marketer

A little background on me: I have built my career in digital marketing. I have…


5 Trends Coming to Social Media in 2017

In 2016, we saw Facebook trending fake news, the beginning of the ongoing…


SEM for Nonprofits

Since the mass adoption of the Internet as a consumer tool, goods and services…


Context is King - 3 Ways to be Contextual with Your Digital Marketing

As a marketer, and more specifically as someone who has specialized in Search…