Alyssa Schmid, Vice President, New York

Alyssa is a six-year LHG veteran specializing in public relations and integrated marketing. She oversees a collection of luxury hotel and destination clients. In this role, she oversees account management and strategic planning, brand partnership development and trends forecasting. She also manages media relations and event execution on behalf of her accounts, and maintains the strong industry relationships she has built throughout her career.

In addition to Alyssa’s valued client work, she serves as the LHG liaison for the PR World Network, serving over 20 countries.

Prior to joining LHG, Alyssa held marketing roles where she supported new business proposals and assisted with hotel client relations, which led her to travel PR.

A New Jersey native, Alyssa graduated with honors from West Virginia University with a Bachelor of Science in Journalism. She majored in Public Relations and received a minor in Business Administration. Alyssa has traveled extensively and enjoys experiencing new culture and lifestyle trends around the world in her spare time.