#TakingOver: What is a Social Media Takeover and How Do you Host one?

It is easy to hear the phrase “Instagram Takeover” and think it is a few...


Pitching with Pals is a Win for Everyone

When was the last time a journalist responded to a press release saying “Wow,...


Exploring the Big Gray Area of Influencer Marketing

There is no question that when it comes to marketing, and especially public...


Crisis PR 101: Creating and Implementing a Crisis Plan

Data breaches, naughty CEOs, lawsuits, disgruntled employees, natural disasters,...


Public Relations is a Team Sport: Why you need an Agency and Tips for Maximizing the Relationship.

As far as I can tell, the farthest science – and I guess, ethics – have come...


8 Ways to Position Yourself as a Thought Leader

Sometime in the mid-2000s, the term “Subject Matter Expert,” or SME cropped...


How to Get the Most out of a Media Placement

You’ve been featured! Now what? There’s no such thing as bad PR, right?...


Pay Your Dues in the Restaurant Business; Succeed in PR

What is it like to work in PR? Chances are you might already know. If,...


Travel PR in the Digital Age

So, you’re a travel agent? No. Ok, so you make those commercials for the...


GET YOUR STORY STRAIGHT: Seven steps to position your community for economic development marketing success

Everyone wants to win the economic development game. Successfully attracting new...