The Changing World of PR - from Crafting Pitches to Creating Pictures

Embracing content creation is a non-negotiable for a PR agency in the current...


Seven Things I Wish I Knew Before My First Year In PR

So you’ve landed your first gig at a PR agency. Congrats! …Now what?...


Pivoting to Video in the PR World

No phrase in the media world has provoked as much derision in the past couple...


Brexit: Buzz Word or Bad Word

**In 2009 Lou Hammond Group founded the PR World Network and is comprised of 22...


The Art of Cultural Tourism

  Creating Authentic Travel Experiences for Your Visitors New trends in the...


#TakingOver: What is a Social Media Takeover and How Do you Host one?

It is easy to hear the phrase “Instagram Takeover” and think it is a few...


Pitching with Pals is a Win for Everyone

When was the last time a journalist responded to a press release saying “Wow,...


Exploring the Big Gray Area of Influencer Marketing

There is no question that when it comes to marketing, and especially public...


Crisis PR 101: Creating and Implementing a Crisis Plan

Data breaches, naughty CEOs, lawsuits, disgruntled employees, natural disasters,...


Public Relations is a Team Sport: Why you need an Agency and Tips for Maximizing the Relationship.

As far as I can tell, the farthest science – and I guess, ethics – have come...