Lou Hammond, Chairman/Founder

Lou Rena Hammond transformed a three-employee, three-client company into an award-winning, independent marketing communications firm with 40 employees, more than 40 prestigious clients and offices in New York, Charleston, Los Angeles and Miami.

Over the past 33 years, Lou has led LHG in its service to clients through public relations, public affairs, international promotions, product introductions, social media and crisis communications. Extensive international travel has provided her with firsthand knowledge of worldwide markets, contacts on six continents and relationships with government agencies.

Lou developed her specialty in marketing to sophisticated, upscale consumers during her 15‑year tenure at Pan American World Airways where she served as director of promotion, publicity and public affairs and acted as the carrier’s lobbyist for the state and city of New York.

Lou is a frequent speaker to business groups and is the author of “Success in Public Relations,” a chapter in the book Inside the Minds: The Art of Public Relations and “The Travel Landscape,” a chapter in The Complete 21st Century Travel & Hospitality Marketing Handbook.

Lou was honored by the Women In Communications’ Matrix Award; HSMAI’s Winthrop W. Grice Award, the organization’s highest achievement; the Golden Pineapple from the Charleston Area CVB for generating new press for the destination; and named to PR News’ 2010 Hall of Fame.

A fifth-generation Texan, Lou resides in New York and Charleston.